Culture Change to Change Culture
The League works at the sweet spot where culture and democracy collide. That’s where we harness our power to make change.
FEATURED PROJECTS
When Claude Got Shot
2022 Emmy Winner When Claude Got Shot is a powerful documentary that grapples with the reality of gun violence. The League’s impact campaign consists of deep community engagement, innovative storytelling, and strategic partnerships that work to shift the narrative around this critical issue. In 2023, The League is proud to announce “Courtside Conversations” an interactive event for at-risk youth in partnership with key NBA teams. In 2024 The League is proud to announce that the “When Claude Got Shot” impact campaign won both a gold and silver Anthem Award.
The Rebellious Life of Mrs. Rosa Parks
Produced by Soledad O’Brien Productions, The Rebellious Life of Mrs. Rosa Parks, explores the real Rosa Parks, a determined, powerful, radical activist who dedicated her entire life to fighting for justice. The League’s impact campaign is in service to reframing her legacy, spotlighting the efforts of contemporary Black women who continue her fight, and making clear the importance of teaching true American history. In 2024 The League is proud to announce that the “The Rebellious Life of Mrs. Rosa Parks” impact campaign won a silver Anthem Award.
Lush Voter Guide
In the lead-up 2022 mid-term election, The League in Action partnered with our favorite ethical cosmetics brand Lush to educate their community around key issues like reproductive rights, the environment, and gun control with the goal of staying informed and getting out the vote.
The Spotify Party Code
The Spotify Party code consists of principles aimed at guiding event attendees and Spotifiers towards designing welcoming and safe environments for individuals of all backgrounds. Developed by a global cross-functional team at Spotify led by social impact, along with contributions from non-profit organizations and experts worldwide, The League is proud to be an integral part of creating spaces aimed to ensure every attendee has a positive and joyful experience
2024 ENVSN Festival
Reproductive Justice took center stage at ENVSVN Fest, where The League in Action partnered for the 'Real Hot Girl Sh*t: Your Body. Your Rules. Your Rights.' panel. The conversation, moderated by Kimberly Bizu, founder and host of Rich Little Brokegirls, featured Chief Strategy Officer JT Johnson, creator and advocate Deja Foxx, and Michi Cárdenas, a Raíz Community Organizer for Planned Parenthood of Greater New York Action Fund."
The Historic Nomination of Judge Ketanji Brown Jackson
To amplify Justice Ketanji Brown Jackson’s historic nomination to the Supreme Court, The League in Action enlisted 34 TikTok and Instagram and Instagram influencers to combat disinformation and ground their communities over 8 million followers in the significance of representation on the highest court. The League also partnered with Atlanta-based artist Iman Geddy to create a custom shirt that was seen everywhere from the D.C. to Hollywood. Proceeds from the shirts funded Black women’s leadership.
Full Set Society
Full Set Society is a digital community for GenZennial folks who, in a colloquial sense, want to “do good and stay bad." FSS content infuses culturally competent civics education into the lifestyle space. From online horoscopes to IRL festivals and clubs in Detroit, Atlanta and Miami, FSS is changing the way GenZ thinks and talks about politics.
2023 ESSENCE FEST
In partnership with SheaMoisture and Monkeypaw Productions, The League was proud to cultivate a mainstage panel at this year’s Essence Festival: the largest African-American culture and music event in the United States. The panel, “Colorize: Celebrating The Hairs and Hues of Hollywood” brought together actress and singer Coco Jones, SVP of Culture+Impact at Monkeypaw Productions Keisha Senter, and CEO of SheaMoisture & President of Beauty & Wellbeing at Unilever Cara Sabin. The panelists all spoke to the role Hollywood, brands, and media play in ensuring all skin tones and textures are reflected in the stories we see on screen. Watch the panel here!
The Essential Campaign
The League's Essential Campaign imagines a future where we value those who do essential work as much as we value the work itself. Our campaign has brought together partners and talent from social change and entertainment, including Angela Bassett, Sherri Shepherd, Jasmine Davis, The National Domestic Workers Alliance, and over 13 notable film festivals.