Maya Minhas is a culture change strategist and photographer who uses her unique skill sets to tell stories, shift narratives, and strengthen social movements. Raised between the U.K. and U.S., her work focuses on highlighting the intersections of art, activism, and community. 

Beginning her career in grassroots nonprofits, Maya quickly identified her passion for social justice and combined it with her love for creative storytelling. Her impact campaigns — which include Academy Award winning documentary American Factory, When They See Us, John Lewis: Good Trouble, Judas and the Black Messiah, and NBC's This Is Us —  have been featured in CNN, The Washington Post, FastCompany, Forbes, IndieWire, The Hollywood Reporter, Remezcla, and The Wall Street Journal. 

As an experienced strategist, Maya’s work has led to collaborations across digital, educational, mental health, entertainment, civic engagement, and creative sectors; ranging from a partnership with Chairman Fred Hampton Jr. to preserve the historic and cultural legacy of the Black Panther Party, to the creation and distribution of an award-winning commercial focused on collective solutions for long-term family caregiving. Additionally, she has worked for organizations including DoSomething.org, Shine, Thinx, Participant, and Caring Across Generations, where her campaigns regularly reached millions of viewers and received recognition from institutions like Fast Company’s World Changing Ideas Awards, Cannes Lion, Shorty Awards, the Webby Awards, and the Anthem Awards. 

As a photographer, Maya focuses on community-centric partnerships and projects. Most recently, she launched a series of community portrait activations that center identity, intersectionality, and storytelling in the city of Los Angeles, which she currently calls home.