Becca Rueble is a versatile strategist and creative producer who has spent her career working for social change. Her background as a writer, designer, and organizer informs her work, which weaves together culture, communications, and technology. Becca helped launch The League in 2017 and currently serves as Chief Strategy Officer.

Prior to The League, Becca ran digital and culture campaigns for the Make It Work Campaign, reaching close to 30 million people and drawing media attention for their unique approach that mixed pop culture and politics. She oversaw the production of creative content that helped change how Americans think about issues like affordable child care, paid family leave, and equal pay, shifting them from personal issues to political ones.

Her work has always focused on involving people in and strengthening our democracy. As communications and technology director at State Voices, she worked with a network of over 600 state and local civic engagement organizations across the country to increase voter turnout and engage people on the issues impacting their lives. While there, she helped pioneer an innovative model to put leading technology and data in the hands of grassroots organizers, providing them with resources to transform their organizing and saving them millions of dollars.

Becca has worked with a variety of clients nationally and in Detroit, where she lives. Her work has been recognized by the International Association of Business Communicators and the Society of Professional Journalists. She graduated with highest honors from the University of Michigan with a dual degree in Women’s Studies and Spanish.

Becca spends her time writing fiction, reading good books, and attempting to transform her backyard into a personal paradise. She lives in Detroit with her husband and daughter.