Tracy Sturdivant is a culture shaper, trend-spotter, and champion for change.

As the founder and CEO of The League, Tracy helps brands, creators, and communities connect the dots between culture, current trends, and social impact—translating big ideas into action. With a deep understanding of how culture shapes how we see, think and show up in the world, she has spent her career helping movements and brands create groundbreaking campaigns that shift narratives, drive civic engagement, and inspire people to take action.

Before launching The League in 2017, Tracy made her mark as a pioneering leader in social justice and innovation. As Executive Director of State Voices, she raised millions to empower grassroots organizers and mobilize voters across the country, pioneering a game-changing model that put cutting-edge data and technology in the hands of state and local changemakers.

A sought-after thought leader, Tracy has taken the stage at SXSW, Cannes Lions, Glassdoor’s Equal Pay Roundtable with Secretary Hillary Clinton, the Atlantic’s “Inclusion in Action” Summit, and more. Her work has been featured in The Washington Post, The New York Times, Fast Company, Refinery29, Elle Magazine, and Glamour, and she has been a guest on Sirius XM News, NPR, and Women’s Radio Network.

Recently. Tracy’s impact was recognized with four Anthem Awards in 2024, including a Silver Anthem Award for Best Influencer Collaboration in Human & Civil Rights, a testament to her leadership in leveraging culture and community to drive real impact.

When she’s not shaping the culture of change, Tracy is feeding her creative side by testing new recipes, discovering live music festivals, and sharing adventures with her son.